Apple's 'Crush' iPad ad sparks backlash from creatives
Apple's 'Crush' iPad ad sparks backlash from creatives
May 8, 2024
appleinsider.com
Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
1:01
Apple’s new ad, “Crush!,” has literally crushed creativity to highlight the iPad Pro’s sleekness. Apple’s latest iPad commercial is sparking controversy, featuring a giant hydraulic press crushing various creative tools, like musical instruments, paints, and cameras, to showcase the new iPad Pro’s slim design. Set to the tune of Sonny & Cher’s “All I Ever Need Is You,” the ad has faced backlash on social media. Critics label it “tone-deaf,” accusing it of disregarding the creative process. “The
13.5K viewsMay 9, 2024
Facebookcheddar news
Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
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Apple apologises after iPad advert backlash | BBC News
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Apple faces backlash for iPad ad
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Apple unveils stunning new iPad Pro with M4 chip and Apple Pencil Pro
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Apple Watch Will Motivate You to Meet Your 2025 Fitness Goals, Apple Says in New Ad
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