Clean beauty has become one of the most talked about ideas in the personal care industry. From skincare shelves to social media routines, the term appears everywhere. Yet many consumers still ask what ...

Consumers are digging into the ingredients behind their beauty products. Even as it evolves, the concept of clean beauty is posting sales gains. The clean beauty market in the United States is ...

Walk down the self-care aisle of any Target or CVS and you’re bound to notice hundreds of bottles plastered with labels like “paraben and ...

That minimalist packaging and botanical imagery might look plant-based, but the ingredient list often tells a different story.

Committing to a cleaner skincare routine has changed the way I care for my skin—and how I think about beauty altogether. As I seek out gentle formulas from brands with transparent ingredient lists, it ...

Clean beauty, a movement focused on making cosmetics that are ethically sourced, environmentally sustainable, and free of toxic ingredients, may have met its demise. At least according to this ...

A growing number of readers of The Wall Street Journal place importance on using skincare and beauty products without harmful ingredients ...

The cosmetics industry has had its fair share of critics over the decades, meaning that adaptability is built into its DNA. In the past, this took the form of moves away from animal testing and a ...

Primers fell out of favor as clean beauty enthusiasts embraced minimal, skin-first routines that prioritized skincare over makeup longevity. But the latest generation of clean primers is ...