Generally speaking, visual attention is a mechanism (or group of mechanisms) that selectively filters visual information and serves the purpose of helping an organism perform actions, such as ...

Recent investigations in vision science have revealed that eye movements play an active role beyond the mere stabilization of retinal images. Instead of serving a passive function, subtle ocular ...

Neuroscientists have artificially increased neuronal activity in part of the brain by briefly shining light on genetically modified neurons. They saw that this manipulation selectively enhanced ...

The factors that go into optimizing athletic performance have long been of interest to trainers, scientists, and, of course, athletes themselves. These include workout regimens, nutrition, and ...

How does a company conduct a visual attention study to determine performance on video screens at retail locations when the participants who opted in only receive directions on when and where to show ...

The motion aftereffect, sometimes referred to as the "waterfall illusion," is one of the oldest visual illusions ever discovered, dating as far back as Aristotle. When we are exposed to a continuously ...