NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...
Despite recent shortcomings with the Covid-19 pandemic and the massive hit the music and entertainment industry faced, concerts have been one of the largest crowd pullers. Before Covid, statistics ...
Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on TV for the first time, by reducing ...
The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...
The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...
In this increasingly AI-driven era, creative and media teams will probably need to employ the technology to up their game on analyzing their creative assets and A/B testing — or someone else will ...
According to software marketplace G2, it takes 50 milliseconds for consumers to judge your brand’s visual appeal. Without a strong marketing strategy, you may struggle to attract new customers to your ...
From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...
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