"Marketing an ETF is fundamentally different from marketing a credit card, a private fund, or a fractionalized asset," Jain explains. "Financial products cannot be treated as a single category and ...

As artificial intelligence-powered tools flood the market and marketing becomes faster, cheaper and easier to automate, advisors are discovering an uncomfortable truth: more tech doesn’t automatically ...

Behavioral finance, a field that blends psychology with economic decision-making, provides profound insights into the complexities of human behavior in the financial realm. I have been interested in ...

There’s an old saying among investors that “the market can stay irrational longer than you can stay liquid.” It’s a tongue-in-cheek nod to behavioral finance: the concept of applying rational thinking ...

Please provide your email address to receive an email when new articles are posted on . Investing in the financial markets is a complex endeavor influenced not only by economic factors and market ...

Guest essayist Amber Hunt writes that most people think they make rational financial decisions. But they don't.

Understanding behavioral finance and economics can greatly improve your investing success. Two classic anomalies to be aware of are the quality-minus-junk anomaly and the disposition effect. The ...

Forbes contributors publish independent expert analyses and insights. Tim Maurer covers how personal finance is more personal than finance. Aug 22, 2021, 07:00am EDT Aug 23, 2021, 10:40am EDT This ...

This is the first in a series called Behavioral Finance and Macroeconomics. The inspiration for this series comes from the unexpectedly positive response the markets and businesses in general have had ...