OpenAI’s early ChatGPT ads are raising concerns as advertisers struggle to measure performance. The Latest Tech News, ...

LOS ANGELES & NEW YORK--(BUSINESS WIRE)--Zefr, the global leader in brand suitability technology for social platforms, in collaboration with OM Media Trials, today released new research, AI Slop or ...

Which brands are testing ads in ChatGPT? Beyond understanding how ChatGPT ads work and how the platform decides which ones to show, now that the pilot is live, a more concrete question has come up: ...

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.

American Eagle, Swatch and Sanex have all sparked backlash recently over their seemingly tone deaf campaigns. That has reignited the debate about when an ad campaign is effective and when it's just ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

With its new ad formats, LinkedIn is focused primarily on boosting B2B marketers’ brand awareness throughout the funnel via high-attention placements, AI-powered tools and expanded personalization.

We can personalize by behavior, optimize in real time and measure performance down to the decimal point. And yet, for all that sophistication, something essential often gets lost along the way.

The pilot launched on February 9, 2026, having been delayed three days from its original start date. OpenAI confirmed that ads are visible to logged-in adult users on the free tier and the ...